An even more expensive Twitter Blue subscription tier may be on the way, according to a Saturday tweet from CEO Elon Musk(Opens in a new window). Musk claims he and his already thin operations crew are working on plans to introduce a “more expensive” subscription for Twitter Blue users that allows for “zero ads.”
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The full details of this new Twitter Blue tier are largely unknown, as the only information about the tier comes directly from Musk’s tweet. Twitter did not immediately respond to a request for comment from Mashable. In theory, Musk is serious about an ad-free tier coming to Twitter, but Musk also testified in court this week(Opens in a new window) that just because he tweets something doesn’t mean people will believe it or act on it. So who knows whether we should believe him or not?
Twitter blocked third-party clients citing old rules. Then let it set new rules.
As it stands for Twitter Blue users now, the current $7.99 per month plan promises 50 percent fewer ads, a feature that has yet to be rolled out. Features that do exist, however, include a blue “verified” checkmark, the ability to edit and undo tweets, a reader mode for long threads, and priority ranking in conversations. Other promised features coming to the platform include “Coins” to reward creators (à la TikTok) and the ability to make the polarizing view count feature optional.
Musk’s desire to offer an ad-free Twitter experience is partly due to what he claims are frequent and large ads taking over the platform. This announcement comes just one week after one The Wall Street Journal report(Opens in a new window) found that Twitter was willing to match advertisers up to $250,000 in a desperate plea for ad buyers to return. In the same vein, Musk also claims that a creator fund is in the works to motivate content creators to stay on Twitter.
Musk’s tweet comes days after Twitter suddenly stopped supporting third-party clients that previously had access to the platform, and the two events may be related. According to Verge(Opens in a new window), Twitter does not earn ad revenue when its API is used through third-party clients, meaning Musk was most likely reaching for more ad revenue by snubbing these third-party developers. Also per The Verge(Opens in a new window)could the extra expensive paid tier be understood as another response to Twitter’s growing financial struggles — Musk simply needs users to give Twitter more money.
The Twitter drama never seems to stop does it? But maybe an expensive, ad-free version will ease the pain.