The Mars candy company said Thursday that it will debut women’s M&M packs for a limited time to honor women.
The company’s feminist-themed candy wrappers will feature female characters, Fox News reported Saturday.
“In addition to featuring the three female M&Ms on the wrappers, each package of this limited edition will only contain the corresponding green, brown and purple candy-coated chocolates,” the outlet said.
We celebrate women across the country who are turning the status quo around! Help us shine the spotlight by nominating a woman in your life who is breaking barriers and paving a new path. Go to https://t.co/fgwVEG4joI to learn more! pic.twitter.com/YRxOXvPhXb
— M&M’S (@mmschocolate) 5 January 2023
M&M’s website said it is “Reversing the status quo in pop culture” and “$1 from every flipped pack will go to support the next generation of women who are flipping the script in creative industries.”
The candies will be available in milk chocolate, peanut butter and peanut.
The website added: “To further our mission of supporting women breaking barriers, M&M’s is making additional donations, outside of the limited edition packs, to the Female Founder Collective and the Geena Davis Institute on Gender in Media.”
In January 2022, Mars promised to shape its animated M&M characters to be “more inclusive,” Breitbart News reported at the time:
Until now, the green M&M character has been portrayed as a sexy woman with a hungry voice and white go-go boots. But that representation is no more, the company said in its announcement.
On Thursday, the candy company said it intended to better honor its “global commitment to create a world where everyone feels they belong and society is inclusive” with the changes to its advertising characters for a “more dynamic, progressive world.”
M&M’s recently introduced its first female peanut “acorn candy,” which is the color purple, according to a Breitbart News article published Sept. 30.
Everyone, officially meet your new best friend. Do you want to get to know her better? Check it out here: https://t.co/Qp9KQ5HoSy pic.twitter.com/z0TKPzzMOS
— M&M’S (@mmschocolate) 28 September 2022
The purple candy “is charged with delivering ‘acceptance and inclusion’ through music, song and performing arts to a waiting world,” the outlet said.