Take a look back at another week of news and headlines from Cupertino, this week’s Apple Loop includes the latest iPhone price hike, iPhone 14 Pro display issues, MacBook Pro update finally coming, M2 Pro standards, Apple’s microLED plans, HomePod’s iPad -future, and several clues point to Apple Classical.
The Apple Loop is here to remind you of some of the many discussions happening around Apple over the past seven days (and you can read my weekly roundup of Android news here on Forbes).
Potential iPhone price could stimulate demand
More details about Apple’s potential price hike on premium iPhones for 2023 have emerged, with $100 expected to be added to the Pro phones. There is a price increase on the iPhone 15 Pro and iPhone 15 Pro Max models, but the target is the vanilla iPhone 15. With a bigger gap to the Pro models, will that increase sales of the entry-level smartphone?
“It’s an aggressive move designed to boost sales of the iPhone 15 and iPhone 15 Plus, following underwhelming demand for the iPhone 14 and iPhone 14 Plus models. It’s a classic Apple move that counters industry observers who thought price cuts to standard models would be the obvious solution.”
Screen problems with iPhone 14 are quickly resolved
Following reports last weekend of display issues on iPhone 14 Pro and iPhone 14 Pro Max users, Apple has pushed out an updated version of iOS 16. With horizontal lines flashing across the screens of the affected phones, this was a highly visible bug that needed a quick solution. Forbes Gordon Kelly has been following the development of the error throughout the week:
“iPhone 14 Pro and Pro Max models suffer from a bizarre issue that causes horizontal lines to flash across their screens… iOS 16.3 Release Candidate is now available, and testing reveals that it includes the horizontal line.”
MacBook Pro update is finally coming
Apple’s update to the professional-grade MacBook Pro, awaited since last October, has finally arrived. 14-inch and 16-inch MacBook Pro models are now available with M2 Pro or M2 Ultra chipsets, as well as updates across the board to the latest components and connectivity options:
“Essentially, Apple has taken the 2021 MacBook Pro portfolio, upgraded a number of popular components and scaled up the specs to stay relatively in the same place as the competition…the new MacBook Pro laptops will offer measurable gains for the who need intensive performance on their mobile computers. It also suggests that these MacBook Pro models, while usable by consumers, are destined for more specialized roles.”
Mac Mini reveals M2 Pro performance
For many, the big question is how much performance the M2 Pro and M2 Max have compared to the M1-based models. With benchmarks now showing (presumably the embargoed review units are out there now), it’s possible to start answering that question with the Mac Mini M2 Pro announced this week:
“The M2 Pro-powered Mac Mini offers nearly the same performance as the M2-powered machine in single-core tests, scoring 1,952 points. However, it leapfrogs the M1 and M2 chips in the multi-core tests, scoring 15,013 points, which is nearly 66% faster than the entry-level 2023 Mac Mini and 189% faster than the M1-based 2020 Mac Mini.”
The bright and bright future of the bright bright screens
Looking further into the portfolio, Apple’s move to microLED, which will start with the upcoming Apple Watch Ultra, has been mapped out for the next decade
“After debuting in 2024’s Apple Watch Ultra, Gurman expects Apple’s custom microLED displays to expand to the iPhone, potentially followed by the iPad and Mac at an even later date. He believes Apple’s long-term plan is to bring microLED displays to all of its key products, but it may take a decade to appear in the Mac due to the complexity of the technology at this early stage.”
An iPad for your home
Apple is preparing to bolster its “Home” product lines with an iPad-like HomePod being planned. This will allow Apple to take on both Google and Amazon in the smart home effort, no doubt with tight integration into Apple’s exclusive cloud-based services:
It will reportedly be “essentially a low-end iPad” that will act as a hub to control thermostats, lights and security systems, while also allowing FaceTime chats. It can be mounted on walls using magnetic clips or placed more like a home hub.-type device than a regular iPad.”
(Bloomberg via Engadget).
There may not be a standalone music subscription for the Eurovision Song Contest in Apple’s comprehensive services. However, Apple’s Music app continues to hint that another classical music genre may still get an “all-you-can-listen” subscription service:
“With iOS 16.3 RC, Apple modified and added some strings to the Music app about the now renamed Apple Music Classical (it was just Apple Classical until 16.3 beta 2). Looks like they’re still working on it.”
(iSoftware updates via MacRumors).
The Apple Loop brings you seven days of highlights every weekend here at Forbes. Don’t forget to follow me so you don’t miss any coverage in the future. Last week’s Apple Loop can be read here, or this week’s edition of Loop’s sister column, Android Circuit, is also available on Forbes.