A channel letter sign is an extremely effective form of outdoor advertising that will help you get your business noticed. They are very visible, and can be placed in highly trafficked areas. But there are so many different options available, it can be difficult to know what kind of channel letters will work best for your business.
What are channel letters and how do they work?
Channel letters are formed by individual letters or numbers that, when illuminated, project a specific message. Channel letters are most commonly installed in retail environments, but can be used in other places too. Channel letters are designed to make a bold statement and to attract attention. While channel letters are a solid option for outdoor advertising in most parts of the world, they are typically difficult to achieve due to the need for legal permit applications.
How to choose the best channel letter for your business?
If you’re looking to buy channel letters for your business, you may be wondering how to choose the best channel letters for your business. First, it helps to know which type of clients ‘broadcast’ on most channels. Simply put, broadcast clients are those that are licensed to use certain channels for broadcasting and local community television stations (NBC, ABC, Fox, MSNBC, CNN, etc.). Since broadcast clients typically have 100 or more channels to chose from, you need something that is easy to read and easy to understand. A good street name, such as Federal Way, Green Lake, or Mt Baker-Snoqualmie Valley, is a great choice since it is short and easy to see. It’s not going to be difficult to tell which of these locations broadcasts on KOMO and which on KING. But if you’re looking for something a little more distinctive, you may want to look into letters ending with Wolfe, Lee, Schreiber, or Warren.
The features of a channel letter sign that you should consider
If you are thinking to get a channel letter sign for your business, then it is crucial that you know the features of a channel letter sign. Well, there are several things that you need to consider before getting a channel letter sign for your business. Some of them are mentioned below; When you are thinking about a sign that looks aesthetically pleasing while giving an authentic message to your valued customers, then channel letters are definitely a good organisational choice to consider. Let’s take a look at some of the most beautiful and effective channel letter pieces of stationary that are currently in the market.
What material should your channel letters be made of?
Channel letters are the plastic letters you see on the sides of businesses and storefronts. They’re often used for businesses that have a single or double-word name, like a restaurant called “Pizza” or a hair salon called “Hair.” Instead of showing a huge sign that includes the entire name, you can paste a letter between words (“TOI” or “TG”) making it look like this: “Threadneedle Hair Studio, P.O. Box 141, Syracuse, NY 13221” Making sure your letter is large enough to be seen by passersby is critical to getting it seen. It’s important to always include your city, street, or direction of travel. Avoid placing your sign in a crowded area, next to an airline ticket counter, or in front of a pharmacy. These signs will more likely be ignored if your letter is very small, or if it’s farther away than what’s pictured above. It’s a good idea to make sure your sign looks legitimate and that it patinas over time. The letter above is spray painted, which burns and peels off easily.
Choosing the right shape for your channel letters
Choosing the right shape for your channel letters is important because it can affect how prominent your sign is. For example, a horizontal sign will be more prominent on a tall building than a taller vertical sign.