Are you thinking of launching an e-commerce store for CBD products? If you aren’t familiar with the industry, you might not know that in many cases, your logo is the first thing people see when they visit your website. And it’s one of the most important things that will make or break your business. We put together this guide to help you create a logo that stands out from competitors and makes customers believe in your brand — because without good design, you won’t have any customers!
What a CBD logo should say about your brand
The logo is the first thing people will notice when they visit your site. It’s your business card on the web. It needs to be professional and tell your customers and potential customers what your brand is all about. The logo also needs to be clear and easy to read even if it’s small and displayed on a mobile phone screen. When we say good design, we’re talking about the following topics:
Your logo is like a restaurant’s menu. Your visual identity is what people will chew on before deciding to “Commit and Dine.” Never settle with just having a great logo and letting your design and branding do the talking. Always have strategy and direction on what your logo should say and how it should look.
When done well, your logo gives your overall website a personal touch, making it stand out as a distinct and personalized touch. It really sets your brand apart and makes it easier for customers to figure out exactly what they’ll get when they visit your site.
Marketers are always looking for visual consistency across touchpoints. Some visual consistency can be tough to find because it’s subtle. But it’s absolutely important. It could mean your website isn’t converting as well as your competitors. It could mean you’re spending too much time designing your brand’s color palette, or you’re falling short on the typography. You need to always keep up with the latest trends in design for your brand.
How to get a good logo design
A good logo design is important for your brand, because that’s the first thing that people will see when they’re looking at your business. A logo is your brand’s face and it helps people to recognise and remember you. It indicates your style, colours, and message.
After you’ve done all your research and have an understanding of your customers’ needs, your next question to tackle is how do you create a logo that fits your brand? Here are a few tips to help you create a logo that looks contemporary and modern at the same time:
Using a vector graphics design tool is essential for creating a professional-looking logo. Vector graphics are the same design principles that you see on your website. They are scalable to add elements to your logos without too much effort.
As you can see in the above image, I made several logo changes to the same design, but you can change the colours and style to update your brand.
People are less likely to buy from places where they find it difficult to identify the brand. When designing your logo, try to incorporate the brand colours and form a distinctive image around those colours.
If you want your logo to be unique and stand out from the rest of your competitors’ logos, it can help to use a simplified visual style.
Understand, though, that creating a logo that is simple and looks good is not essential for a logo to be successful. Sure, brand colours are important, the brand name is especially important, and the logo’s shape and style can work together to form the overall impression. But if a logo needs to look nice but isn’t functional, it’ll do little to help your brand.
Another reason a logo looks nice might be so that it is more appealing to look at.
How to make the most of your new CBD logo
You’re probably here because you’re considering getting a new logo designed for your CBD business. As a graphic designer, it’s my job to tell you that your logo is the face of your business, so you should work to create a logo that not only looks good but also communicates clearly what your business is all about.
When we hear the word logo, we think of a pretty simple concept — it’s just a simple image created with a specific font, generally based on one of the six minor human aesthetic concepts (logotype, logomari, logotype phi, logotype omega, logotype sigma, or logotype negram). You’ll often see these depicted in lettering, such as on envelopes or business cards. But a logo is more than just a graphic element. For a lot of businesses, a logo is often also the name of the business.
A logo is an illustration made with a specific font, like Helvetica or Times New Roman, to tell your client what your business sells and who they can contact when they have questions.